From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the archives.

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

This year's japes included a chocolate toothpaste and a wearable mattress. by Eszter Gurbicz ...

The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

Why would a brand put itself out there on April Fools' Day? Well ... we can create memorable campaigns that stand out in a crowded marketplace." Back in 2020, Journelle teased men's lace lingerie ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off ... "By incorporating humor and cheekiness into our marketing, we can create memorable campaigns that stand out in a ...

It’s proved so popular that brands are starting to put their own ... Earlier this year, Asda brought back its iconic Rollback ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

No matter how you feel about April Fools’ Day, it’s a holiday to keep your guard up and tune your BS sensors to high, because ...

There’s always something vaguely annoying about automakers officially participating in April Fool’s Day jokes—as always, ...

Robert Irwin stepped out of his comfort zone in order to promote animal conservation. The 21-year-old zookeeper posed shirtless for a Bonds underwear ad.