Gauff's signature New Balance collection includes apparel and tennis shoes. Her first signature sneaker, the Coco CG1, has been a smash hit thanks to its ability to look good on and off the tennis ...

New Balance says that beyond footwear and apparel, the two will partner on community-driven initiatives to “create positive change in the lives of young, female athletes.” Editorial Standards ...

New Balance and Shohei Ohtani announced their partnership in early 2023, and the two teammates have shaken up the sportswear industry. There have been multiple national and global marketing campaigns.

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New Balance is where athletes, fitness enthusiasts and trendsetters have always gone to find new and exclusive apparel, from the aforementioned Essentials pieces to the key lifestyle sneaks that ...

New Balance’s choice of low-key Kawhi Leonard as a spokesperson was a carefully planned strategy as the company looked to re-enter the athlete sponsorship space. Harry How/Getty Images/Getty Images ...

The rumor surfaced following a public exchange between Biles and Gaines about the inclusion of transgender athletes in women's sports.

Stanford star Cameron Brink has signed an endorsement deal with New Balance, becoming the footwear and apparel brand’s first women’s basketball athlete. Brink, a 6-foot-4 forward who prepped ...

New Balance opens doors to a fresh retail concept at Paragon Shopping Centre. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each ...

The opportunities for our student-athletes to assist in product design and development of the footwear and apparel they will actually wear and compete in will be transformational.” BC athletics has ...

New Balance will provide uniforms, apparel and footwear for 30 of the college’s 31 varsity sports. The deal is the largest financial footwear and apparel agreement in the history of Boston ...