There's no official word on an iPhone 17 release date. But using Apple's own history of iPhone rollouts, we can make an educated guess as to when the new models might arrive this year.

Keeping up with Apple's recent trend of iPhone launches, the next series of smartphones could be launched in the second or third week of September.

However, the iPhone 17 Air, which is rumoured to replace Apple’s plus-size model, might be cheaper than many expect. According to a report published by Bloomberg’s Mark Gurman in March, the phone will cost the same price as the iPhone 16 Plus – that’s $899 in the US and £899 in the UK. A welcome rumour if it's accurate.

Earlier this week we heard reports that Apple was planning on splitting up the release of the iPhone 18. Rather than sending out all four flagship iPhones in September — which has been the norm for almost 20 years — the phone maker may split it off into a biannual release.

Prices in India could start at Rs 89,900 and go up to Rs 1,64,900. In the U.S., pricing may begin at $899, and AED 3,799 in Dubai. The Pro Max model might cross $2,300 in some global markets due to tariffs. (Image Credit- YouTube/AppleTrack)

For many years now, we've got used to Apple launching its best iPhones all together every September – most recently the iPhone 16 series – but if a new report is to be believed, that scheduling could be set for a major shake-up in the years to come.

That means the iPhone 17 Air release date will likely be Friday, September 19th, 2025, following a preorder launch on September 12th. According to The Information, Apple has started the ...

Apple's iPhone 17 Pro and Pro Max are expected to launch in September 2025 with major design changes, upgraded cameras, new colors, and A19 Pro chip., Gadgets News - Times Now

How Apple would account for any potential price increases is unclear, though it seems the most likely explanation is attributing it to new features. The iPhone 17 is likely to feature an upgraded display with a faster refresh rate, while the iPhone 17 Pro models are tipped to get upgraded cameras, particularly the telephoto lens.