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Nike, Kobe Bryant and Jalen Brunson

Jalen Brunson stars in Nike Kobe ad alongside Natalia Bryant

A key feature of the new Nike Kobe 3 Protro is diamond shapes on the upper and outsole in honor of Natalia, whose middle name is Diamanté.

Athlon Sports · 44m

Kobe Bryant’s Daughter Makes Appearance in Nike Ad — Fans Love It

Brunson’s appearance also added significance to the campaign. The Knicks guard, who was named Clutch Player of the Year last season, has long been a devoted fan of Kobe sneakers. He wore a Statue of Liberty-inspired Kobe Bryant during the 2025 playoffs and has sported several other Kobe Protros in key moments of his career.

Bleacher Report · 14h

Knicks' Jalen Brunson, Kobe Bryant's Daughter Natalia Star in Nike Commercial Video

New York Knicks guard Jalen Brunson and Natalia Bryant, the eldest daughter of late Los Angeles Lakers legend Kobe Bryant, star in Nike's new commercial featuring the Kobe 3 Protro.

16hon MSN

Natalia Bryant previews Kobe 3 Protro sneakers in stunning all-white miniskirt fit

The oldest daughter of Kobe Bryant and Vanessa Bryant also stars in a commercial with a current NBA All-Star for the Nike kicks.

ABC73y

Vanessa Bryant announces new deal with Nike honoring Kobe and Gianna ...

Nearly 20% of NBA players have worn a Nike Kobe sneaker for a game since Bryant, along with his daughter, Gianna, and seven others died in a January 2020 helicopter crash. During the 2019-20 ...

Yardbarker on MSN16h

Watch: Commercial For Nike Kobe 3 Protro Features Jalen Brunson & Natalia Bryant

Even after his tragic passing in 2020, Los Angeles Lakers legend Kobe Bryant remains one of the biggest basketball figures in ...

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