Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

Here they are! Nvidia's RTX 50-series GPUs, based on its 'Blackwell' architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

The new GeForce RTX 5090 is the top of the line and the star of the show (so much so that it actually leaked just hours before it was officially unveiled), but Nvidia is actually launching four new 50-series GPUs at CES 2025, with the desktop models starting to ship this month and laptop versions arriving in March.