Hello Kitty designer Yuko Yamaguchi reveals how she took the character from obscurity to global fame through fan feedback and ...

The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

Pop Mart, the Chinese company which makes the toothy-grinned toys, is reported to be worth more than industry giants Mattel, Sanrio and Hasbro combined.

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years.

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...

Sanrio’s world-weary character stars in a new Netflix series. By Tejal Rao In “Gudetama: An Eggcellent Adventure,” a new live-action and animated series on Netflix, an ambitious television ...

Target will sell the Animal Crossing: New Horizon Sanrio amiibo cards beginning at 9 a.m. EDT on Friday, March 26. Each pack of six cards is $5.99; orders are for pickup or drive-up purchase only ...