Teen vaping is considered a public health crisis, with e-cigarettes the most commonly used tobacco product among middle and ...

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States. Both the company and the non-profit claim ...

Truth Initiative: Big Tobacco Targeting Youth Groups A disproportionate amount of tobacco advertising in Black neighborhoods compared to others is the target of a new advertising campaign from the ...

Over the course of my career as a science journalist I’ve learned an important but disheartening lesson: experts are allowed to mislead the public about certain health topics. One of the most ...

WASHINGTON, Jan. 28, 2025 /PRNewswire/ -- EX® Program by Truth Initiative, the leading enterprise digital tobacco cessation program, announced results today from a new cost effectiveness study.

Big Tobacco spends at least $25MM a day (182X our budget) to normalize their products in culture. As a result, vaping became a youth epidemic, but it's last on the list of things GenZ cares about.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Additionally, Hard Truth established the Grounded in Truth initiative, which supports local farmers in collaboration with ...

To jump-start the initiative, Truth Social has committed $250 million of its $700 million cash pile to be custodied by Schwab, which could then be used to fund various investments and financial ...

Rangan, V. Kasturi, Gerald Chertavian, and Brittany Logan. "Equal Justice Initiative: Mercy, Truth and Dignity." Harvard Business School Case 524-055, January 2024 ...

Describe the marketing challenge. When truth®, a national, mass media, youth-smoking prevention campaign launched in 2000, nearly a quarter (23%) of all U.S. youth smoked cigarettes and smoking ...