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Pop Group Collabs With 5 Gum to Sell Room Spray That Smells Exactly Like Their 'Fresh Breath'

Forget autographs and concert tees; this limited-edition collection promises to stimulate all five senses, including the ...

Katseye Fans Can Now Collect Bottles Containing Their Exhales Thanks to a Collab with 5 Gum

The global girl group has created a collection of items inspired by the five senses, including their minty fresh breath in a ...
Marketing Dive

5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...