Sebastian Viera cannot remember exactly when he first drunk mate, but he can recall his first impression of it — and the reactions of his own children when he gave them their first taste, a tradition ...

Founders Nicolas Beaupré and Elodie Simard have been on a mission to spread mate since 2017. Having a famous science podcaster on board doesn’t hurt. In 2016, Nicolas Beaupré went on an immersion trip ...