If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

The pretty blonde woman is plucking at the bristles of a hairbrush with gold-manicured fingertips, tapping her nails softly against the wood handle as she holds it close to a microphone. Bathed in ...

Every other Friday, the Outside/In team answers one listener question about the natural world. This week's question comes from Maria calling from Seattle. "When I was a kid, occasionally my dad would ...

Search for “ASMR ” on YouTube and you’ll find what seems like a niche community of enthusiasts, and personalities across genres are giving this trend a different spin. In 2016, there were over 5 ...

The perpetuating social media universe of people tapping surfaces, crinkling paper and whispering into microphones might seem bizarre to newbies. But many people experience what is called autonomous ...

Millions of people have watched a video of a woman whispering into a camera. She doesn’t do anything particularly interesting. She just whispers in a melodic voice and makes seemingly random hand ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

The sensation begins at the base of my skull. It radiates up to my scalp, behind my ears, and across my forehead. It creeps down my spine and out to my fingertips like a faint, slow-moving spark along ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

If you went back in time to its inception and tried to predict some of the trends that would become popular on YouTube, you’d be surprised by what you missed. For a site built around a myriad of ...