The singer-songwriter opened up about her beauty journey ahead of this special moment: "MAC reminds me of how glam makeup made me feel my whole life" Kayla Oaddams/WireImage Kim Petras just made a ...

Back in December 2020, Halsey teased a series of cryptic clues that many fans theorized had something to do with an upcoming makeup collection. Now, it looks like those fan theories were actually ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

O FACE Satin Lipstick gives you one-stroke luxuriously rich color at a price that’ll make you scream at only $9. OAKLAND, Calif.--(BUSINESS WIRE)--There’s no faking it. e.l.f. Cosmetics is back at it ...

Niki DeMartino, a 23-year-old YouTube star, recently sat down with her identical twin sister, Gabi, for a YouTube video to question her about why she had felt the need to get multiple cosmetic ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.