Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

Your company's logo is one of its most important branding assets. It appears at every customer touchpoint -- website, social media accounts, emails, product packaging, etc. -- and is meant to ...

Gone is the stylized menorah, variations of which have represented the Union for Reform Judaism for at least 50 years. Also scrapped are the stylized Hebrew letters for chai, or living, the longtime ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...