The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Teaching students to write in the active voice will significantly strengthen their essays because sentences written in the active voice often have much more impact than those written in the passive ...

Clear writing has become a competitive asset in Indian classrooms, yet many students still struggle to distinguish between ...

This tip on improving your SAT score was provided by Vivian Kerr at Veritas Prep. What does it mean when we say sentences on the SAT should be “active”? A sentence is “active” when the subject of the ...

Both sentence pairs make sense. Both describe the same facts. However, in each pair one sentence uses the active voice and one uses the passive voice. Which sentence would you use? That would depend ...

“Never use a long word where a short one will do. If it is possible to cut a word out always cut it out. Never use the passive voice where you can use the active.” —George Orwell Note: The above is ...

Often, the goal of writing is to inform the reader. News articles, hand-written notes, emails, Facebook posts — they can all give the reader information he didn’t already have. But sometimes when ...

William Germano finds it ironic that academics warn their students off the passive voice while peppering their own writing with that construction (“Passive Is Spoken Here,” The Chronicle Review, April ...