Mediaocean, a partner for omnichannel advertising, has announced that Innovid is the official name for its global ad tech ...

Officially, Innovid is the name of the global ad tech business under Mediaocean.The announcement:Mediaocean, the foundational ...

Contributor Content Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and ...

Dotdash Meredith, one of the biggest digital media publishers in America, has hired Jim Lawson to lead its ad tech division D ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the ...