The Adidas GMR (pronounced "gamer") insoles slide into your soccer boots and keep track of your shots, sprints, and passes. A small embedded Jacquard tag – housing an accelerometer, gyroscope, and ...

In December 2017, adidas shuttered its Digital Sports unit responsible for developing wearable tech. After seven years of building MiCoach running watches and fitness trackers, a heart-rate monitor ...

Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream ...

Google has announced a new piece of wearable tech — a connected insole designed for soccer players. The premise is relatively simple: players put the insole inside their cleats and, thanks to a ...

Adidas has launched a new tech-stuffed insole called the GMR (£29.95) that blurs the lines between virtual and real-world football. Powered by a Google-designed Jacquard Tag that slots into the insole ...

Google’s next Jacquard-powered product is a smart shoe insole from Adidas. Called Adidas GMR, this product is developed in partnership with Electronic Arts (EA). It can measure your kicks, shot power, ...

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.” In this ...

After jackets and backpacks, Google is now bringing its Jacquard smart wearable tech to the football field. Google is teaming up with Adidas to launch a new connected insole that can track your soccer ...

adidas GMR is an innovative smart insole, developed with Google, EA SPORTS FIFA Mobile and a little bit of old school planning. This is not a story of advertising strategy as a cherry on top. This was ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. The product is called the Adidas GMR, and it’s on sale now. For $40, you’ll ...

Max is an expert on all things gaming and gaming hardware, and writes across news, features, reviews, buyer’s guides and more. He is a magazine journalism graduate from City, University of London.