Viacom struck fear in the hearts of broadcast investors Wednesday as it warned that a sluggish local ad market recovery would crimp third-quarter and full-year 2003 earnings. Message, though largely ...

Hello - We are working on a plan to move our Current AD from 2000 to 2003. I was wondering whats the best way to do this?<BR><BR>Start from Scratch and bring up a new 2003 domain and migrate over or ...

For some brands, controversy is a natural. Companies that strive to seem edgy, like Nike or Nintendo, will push the envelope in their advertising, and even if they’re criticized, it doesn’t really ...

With the start of the TV upfront market less than three weeks away, broadcast network spinmeisters are busily whipping up expectations for a top dollar, sold-out upfront market. But for TV and radio ...

Nothing happens until somebody sells something. Not war, not peace, not the adoption of fire or the wheel. Not penicillin or PCs or deodorants that are strong enough for a man but made for a woman.

Of all the well-known sneaker makers, Converse must have the lowest profile as an advertiser. So its new commercial may not seem like a big deal. But in fact the spot—see it here —is of special ...

CHICAGO (CBS.MW) -- The midyear chorus singing of rosy ad spending times ahead gained yet another voice Tuesday when a leading industry tracker boosted its 2003 growth forecast by a full percentage ...

The Job: Reporter/Producer for Poynter Online, www.poynter.org, a daily resource site for journalists. The Place: The Poynter Institute, a non-profit school for journalists in St. Petersburg, Fla. The ...

NEW YORK -- Network advertising revenue for ABC, CBS and NBC edged up nearly 3% during the fourth quarter, but slipped 1% for the year. For the full year, advertising revenue for the so-called Big ...