(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...
Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with ...
Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...
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