For agencies, the tooling gap is especially clear. More than half say they don’t yet have licensed marketing or ...

In today's ever-changing technology environment, advertising agencies are becoming more and more challenged to keep up with new media channels and technology. Hiring the right team with both the ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Denote introduces an AI-powered platform that helps marketers, growth teams, and agencies build a Winning Ad Workflow. Teams ...

Yet, a recent report by Forrester predicted some 33,000 ad agency jobs, amounting to 7.5% of the total agency workforce, will be replaced by AI in the US alone by 2030. And nearly one-third of the ...

For the December 2025 edition of Question of the Week (QOTW), Campaign asked adland to share 2026 industry predictions. This ...

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

In a world driven by profit and competition, the need for compassion and empathy often takes a back seat. But what if advertising agencies could break free from this relentless pursuit of the bottom ...

GM is significantly shaking up its advertising partners, hiring an assortment of new creative and media agencies to handle several key marketing aspects while keeping some of the "old guard" ad ...

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