McDonald’s is bringing back its popular Monopoly game — and analysts say it could lift sales

With McDonald’s Corp. relaunching its popular Monopoly game starting Monday, customers may be sizing up their odds to win a ...
Marketing Week

Former McDonald’s CEO: Marketing can ‘change the trajectory of a business’

The former global CMO and recently departed UK CEO of McDonald’s says marketers must tie their work closely to wider business ...

McDonald's is bringing back Monopoly — analyst sees a menu of upside

The iconic Monopoly promotion could lift McDonald's traffic and app downloads while rebuilding customer loyalty, Jefferies ...

Burger King's new baby ads are making me uncomfortable

The likes of Burger King and McDonald's are responsible for some of the most inventive print ads in history (often poking fun at one-another). It seems the world of fast food is ripe for original and ...