The confectionary and snacks giant’s largest brand, Oreo, has begun a global creative agency review. Oreo has worked with a ...

Carmaker enters 'period of exclusivity' with agency group — with media-buying added during pitch process in surprise move.

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

Publicis Groupe and WPP considered a breath of fresh air after winning Listerine's parent company as a client.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

A recent report from AgencyAnalytics surveying more than 220 agency leaders found that the most successful brands are not ...

Asahi Europe and International has shortlisted four agencies in a global creative review for its Asahi Super Dry brand. The company is reviewing global agency requirements outside of Japan; the ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer marketing. The review, which is expected to conclude in 2025, does not include ...

The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their creative or media partners, research by Campaign has shown. In the global survey ...

Consumer healthcare giant Kenvue has launched a global media and creative agency review, the company confirmed today. It spends an estimated $1.35 billion on measured media annually, according to ...

Kendrick Lamar is not leaving any crumbs on the table in 2025. His pgLang brand has launched a creative agency. As per Hypebeast, Kendrick Lamar and his team are looking to take their storytelling to ...