Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. It’s easy to get stuck in a rut or become confined to what’s ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Everybody is rushing to deploy machine learning (ML) into their marketing ...

"What a waste!" Polly muttered to herself as she stalked from the conference room back to her office at Best Goods. The brainstorming session for development of the oral care group's new product, a ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...