It might feel wild, but Gen Alpha influencers are already on the rise.

Generation Alpha includes those born in 2010 and onward. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape ...

It only feels like yesterday that a new generation entered the workforce, but it’s time we all got ready for a brand-new wave ...

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If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

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Where were you when the space shuttle Challenger exploded? The answer to that question is just one example of how generations identify with a shared experience. Baby boomers may have watched from a ...

Are you a “sigma”? Do you have “rizz”? The youngest generation is bamboozling its elders with terms all their own. By Madison Malone Kircher Do you know what a gyat is? What about a rizzler? And how, ...