LM: Let’s start by giving me a snapshot of you and the company. ET: Founded in 1995, Alternative is an Atlanta-based fashion brand that designs and distributes casual activewear (tees, sweatshirts, ...

Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

Image Credit: Donato Sardella Alternative Apparel RTW Fall 2010 Alternative Apparel RTW Fall 2010 Image Credit: Donato Sardella Alternative Apparel RTW Fall 2010 Alternative Apparel RTW Fall 2010 ...

You can go home again, just ask Alternative CEO Evan Toporek. The clothing brand, which launched in Atlanta in 1995 before opening stores in New York, Los Angeles and San Francisco, is once again ...

Greg Alterman wants to take over your home, starting with your closet and medicine cabinet. By Sam Reed When you first hear Greg Alterman’s plans to infiltrate every aspect of people’s lives with his ...

Opening a store in San Francisco is a homecoming of sorts for Alternative Apparel's Erik Joule. It's where the French native became a U.S. citizen (at the Masonic Center) and where he learned the ...

Alternative Apparel just dropped new chambray shirts, updating the well-known blue fabric and giving it a fresh look. The collection contains four button-down choices, including a short sleeved option ...

Alternative Apparel and Urban Outfitters are getting a jump on back-to-school shopping (I know, it's a little early...) with this cool new collab, but I think these hoodies and pullover sweatshirts ...

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Members of San Francisco's dominant tribes - fashion, foodie and tech - converged in the intimate quarters of Alternative Apparel's newest flagship to celebrate the store's recent grand opening on ...