It's Green Week at the Strategist, where we’ll be talking with eco-living experts and scouring the Internet for the best products that leave a light footprint and solve little household problems. In ...

Sixteen years ago, Greg Alterman was a traveling salesman of sorts, selling his line of cotton caps and T-shirts from the trunk of his car and spreading his message of absolute comfort across Atlanta.

Alternative Apparel didn’t intend for its soft cotton tees and comfy leggings to be worn to yoga or indoor cycling classes, but customers couldn’t resist doing just that. This month the downtown ...

Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

Greg Alterman wants to take over your home, starting with your closet and medicine cabinet. By Sam Reed When you first hear Greg Alterman’s plans to infiltrate every aspect of people’s lives with his ...

Here’s a quick look at what’s happening on the Los Angeles-area style scene: The bodysuit is back; a fashion couple has rebranded; there’s a new (and mostly) gender-neutral fashion label on the block; ...