Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the ...

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Amazon launched a holiday campaign that features actor Adam Driver reading real-life reviews left by the e-commerce giant’s customers, per details shared with sister publication Marketing Dive. Driver ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Hyper-personalized marketing drives both loyalty and conversion. Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web Services ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...