THE AD: It's more of a non-ad, really. Angel Soft's new mascot, Angel, breaks the fourth wall and orders viewers to take a bathroom break-a directive that takes 10 seconds. The spot's remaining 20 ...

Which is more important: a potty break or a commercial break? One Super Bowl advertiser thinks it has the answer. As one of ...

Are you a print subscriber? Activate your account. 1 day 17 hours ago By Brandon Doerrer - 1 day 19 hours ago By Garett Sloane - 1 day 20 hours ago 1 day 21 hours ago By Asa Hiken - 1 day 21 hours ago ...

The toilet paper brand is planning to encourage viewers to use its ad break to go to the bathroom, and lined up Fox analyst and former New England Patriot Julian Edelman to drive awareness. By Alex ...

Many, if not most, Super Bowl viewers, stick around for the ad breaks -- for some the ads even are the main event -- which poses challenges for bathroom breaks. The debut Super Bowl ad for ...

Media buyers have begun incorporating the IAB's gaming measurement framework into their plans. Angel Soft waited nearly six decades to run its first Super Bowl commercial, but when it does so on Feb.

The Walgreens sales from the ad starting Sunday include ground turkey, peanuts, Viva towels, Angel Soft bath tissue, Revlon lip products, a 10X points offer and more. The Walgreens sales from the ad ...

Bath tissue brand Angel Soft is launching a new brand identity. Its well-known angel baby is moving from its product packaging to an animated campaign. This is the first time the baby has appeared in ...