Apple used to hate the ad business. Now, it looks like it's taking it more seriously. So, how big could Apple's ad business ...

Apple on Friday suspended its advertising on Elon Musk’s X social media platform after a report found that its ads were placed alongside far-right content. The iPhone maker’s decision to pause ads, ...

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards. Apple's App Tracking ...

Apple is preparing its biggest-ever presence at the Cannes Lions advertising festival. It's booked a dedicated space at the iconic Carlton hotel for meetings and panels. Industry speculation is ...

Apple latest commercial takes a subtle shot at Google as the two tech giants battle over become iPhone users' web browser of choice. Credit: Jakub Porzycki/NurPhoto via Getty Images Apple dropped a ...

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...