McDonald's CEO Chris Kempczinski may have brought attention to the upcoming Big Arch burger that dropped on Tuesday, but not ...

Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.

From the poppy seed bun to the crispy onions, here is the real verdict on the burger the internet is roasting.

The video, which features Kempczinski struggling with a tiny bite of the Big Arch burger, has garnered millions of views and highlighted a disconnect with fast-food culture.