Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

NHS Greater Glasgow’s augmented reality surgery education app, co-developed with Glasgow School of Art, shortlisted for Scottish Knowledge Exchange Awards 2026.