Behind the Aunt Jemima rebrand is a story of Antebellum romanticization — and concerns about erasure
After the Quaker Oats Company purchased the Aunt Jemima Mills Company in 1926 — which was then known for its ready-made "self-rising pancake flour" — it eventually introduced Aunt Jemima syrup 40 ...
For 130 years, Americans made ready-mix pancakes from a secret recipe reportedly purchased from a southern “mammy” named Aunt Jemima. But there was no Aunt Jemima. The fictional African American ...
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