Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
nowtolove

Kylie Minogue leads a star-studded campaign to convince your mates to visit Australia

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...
Travel Weekly

Tourism Australia's Chris Allison on booking trends and 'Come and Say G'Day'

Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...
Hosted on MSN

Tourism Australia VP Talks Second Chapter of ‘Come and Say G’day’ Campaign

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...