BMW is introducing a first-of-its-kind vehicle configurator plugin directly inside OpenAI’s ChatGPT.

Going through BMW USA’s configurator for the iX3 is fun, revealing a whole list of additional options for the Neue Klasse SUV. The 2027 BMW iX3 starts at $61,500, undercutting many of the European ...

Update: BMW reached out and told us all of the colors shown in the online configurator are available on all M3 and M4 models. The automaker wanted to show as many colors as possible, but is limited to ...