There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

BACARDÍ will debut custom Snapchat Lenses on June 22 and it will be available directly within the app for 24 hours. There are two unique Lenses created with the app’s dynamic 3D functionalities — each ...

BACARDÍ® Rum, the reigning spirit of Halloween, is bringing back a fan favorite seasonal collectible: the limited-edition, ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

Bacardi Rum will hold a series of global marketing activations under its ongoing “Do What Moves You” brand platform, the brand said in a press release. Timed to summer, the activations are inspired by ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

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