Urban Outfitters continues to hone a focus on experiential marketing with a back-to-school campaign appealing to Gen Z consumers at different stages of the college cycle, whether they be returning to ...

It always starts with toys. Then it’s the clothes, skin care, technology, water bottles, keychains, and on and on and on. Kids have always wanted what their friends — and the popular kids — have, but ...

Back-to-school shopping is nothing new, but sharing what you’ve purchased on social media is a relatively new phenomenon that’s becoming more popular than ever among kids and teens. If you searched ...

Backpacks, bus stops and back-to-school jitters—the new school year is almost here. That often means a shift in morning and evening routines. Consumer Reports shares smart strategies to help get ...

Back-to-school season isn’t just about new notebooks and backpacks—it’s the perfect time for students to approach their year like a founder. Whether you're dreaming of launching a side hustle, ...

With school just around the corner, families can start preparing for the new school year now. The last few weeks of summer are a great time to form good sleep, study and eating habits. The adjustment ...

On TikTok, absolutely nothing is forbidden - including flaunting shopping sprees worth more than $10,000. Numerous teens are flocking to the video-sharing platform to showcase all their back-to-school ...

I have three kids, ages 9, 7, and 5, so back-to-school season can sometimes feel like a second job. Over the years, I've learned that blocking my calendar and checking it the weekend prior can help.