The movie is part of Mattel's strategy to maximize the potential of its brands. Barbie isn't just a doll anymore. She's now the star of her own movie, and that movie is taking the world by storm.

'Barbie' has earned $626 million at the domestic box office Warner Bros., Zade Rosenthal/Walt Disney Studios Motion Pictures/Courtesy Everett Barbie has danced past The Avengers at the domestic box ...

Well over six decades before Greta Gerwig brought Barbie to the big screen, a racy German doll inspired a film of its own -- as well as the Barbie doll itself.

Barbie‘s dream house keeps getting stuffed with cash. The Greta Gerwig-directed Mattel doll adaptation has become the highest grossing Warner Bros. movie in the studio’s 100-year history at the ...

Greta Gerwig's movie, based on the world's most iconic fashion doll, keeps dancing past one record after another. By Pamela McClintock Senior Film Writer Barbie’s Tuesday haul was $6.1 million, for a ...

Barbie collectors, some of whom have been die-hard fans since the 1960s, are watching a Barbie superbloom. And most couldn’t be happier for their girl. At the National Barbie Doll Collectors ...

"Barbie" has joined the billion-dollar club at the box office. "Barbie" has joined the billion-dollar club. On Sunday, the Greta Gerwig-directed movie reached $1,031,481,000 at the box office. Gerwig ...

(CNN) -- "Barbie" has answered the billion-dollar question with a resounding "yes." Barely three weeks into its run, writer-director Greta Gerwig's blockbuster has raked in an astounding $1.03 billion ...