Companies will often jump at the chance to market a new line of merchandise when the opportunity presents itself (Remember when Willy Wonka tried to cash in on Lindsay Lohan’s supposed cocaine ...

Skates with this design will be worn on the ice by several NHL players across the league this week. Recognizing Black History Month, Bauer Hockey designed a custom skate graphic honoring Willie O'Ree, ...

Tampa Bay Lightning goalie Andrei Vasilevskiy sat on a metal folding chair outside of the locker room in December 2021, ahead of a practice in Ottawa, trying on a prototype pair of Bauer’s newest ...

2:31 NHL hopes to improve its lack of diversity decades after colour barrier broken The City of Fredericton wants a pair of skates recognizing an NHL icon to be put in a place of honour in his ...

SCOTTSDALE, ARIZONA —The Arizona Coyotes and Bauer Hockey launched today an innovative lifestyle apparel collaboration to accompany a new custom skate design built by the world’s leading hockey brand.

Bauer has unveiled new equipment for six NHL stars that it says represents "game-changing technology." The equipment manufacturer says its body suit and skates were designed to be so light that ...

Willie O'Ree broke the NHL's color barrier when he became the first Black player to take the ice for the Boston Bruins on Jan. 18, 1958 against the Montreal Canadiens. He'll now be honored by players ...

Washington Capitals forward Alex Ovechkin will wear custom-painted skates during warmups for his team’s Thursday game and then auction them off with the proceeds going to charity. According to the ...

Bauer on Wednesday unveiled a stylish set of skates to honor ex-Bruins winger Willie O’Ree, but the flashy new blades have not landed in the Bruins dressing room yet. The skates, which feature O’Ree’s ...

Bauer has unveiled new equipment for six NHL stars that it says represents "game-changing technology." The equipment manufacturer says its body suit and skates were designed to be so light that ...