When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Sam Cross I'm a big fan of Bell & Ross watches. Recently, I got hands on with its new ...

Founded in the early 1990s, French luxury watch brand Bell & Ross really came into its own a decade later when it released its first square-cased watch, the BR 01. The design established a unique ...

Bell & Ross needs a new tagline. Its familiar “from the cockpit to the wrist” mantra doesn’t quite fit with its newest collection, BR 05, a line of elegant sport watches geared to urban professionals.

Bell & Ross has transformed one of its cornerstone collections, the BR 03, into an ultra-modern, angular, black-on-black stealth machine that is reminiscent of early aughts super watches, yet not far ...

BACK in 2019, when the higher-ups at Bell & Ross premiered the most radical update to the BR-01 – the company’s signature square cased, aviation instrument panel-inspired watch – little did they ...

Since its founding in the 1990s, French watchmaker Bell & Ross has established itself as one of the premier tool-watch brands in the luxury space. Through its trademark “Instruments” line of pilot’s ...

On the tail of Bell & Ross’s in-house race car and motorcycle concept designs, the brand’s cofounder Bruno Belamich dreamed up a futuristic operable beta racing plane with Nevada’s Reno Air Races in ...

In my endless quest to get geeks interested in watches I present to you the Bell & Ross BR V2-93 GMT 24H, a new GMT watch from one of my favorite manufacturers that is a great departure from the ...

Would you buy a wristwatch from a company that came up with this incredible supercar design? I bet you would. And that's precisely why Bell & Ross drew up the AeroGT Concept in the first place. Don't ...

Bell & Ross wowed the crowds at WatchTime New York over the weekend by launching the BR-X5, an evolution of the brand’s popular BR-05 collection, introduced in 2019. It has a new movement exclusive to ...

This year several watchmakers were delivering timepieces with green-hued dials, but Bell & Ross is standing apart with a mint-green model. The metal dial comes entirely coated with Super-LumiNova C5 ...