Launched in San Francisco’s Mission District in 1976 by Jean and Jane Ford, Benefit Cosmetics began as a tiny boutique specializing in eyebrow grooming. Fast forward 40 years later, the brand has ...

Flick this pen upward in short, gentle strokes following your natural brow shape to get that look of "your brows, but better." It's that simple. QVC has 10 shades to choose from.

Ever since I started getting my eyebrows laminated on the regular, I stopped liking how typical eyebrow pencils filled in my sparse areas. I want fluffy — not harsh — brows. But then Benefit came ...

You've got the July issue (we hope), you've got the amazing pre-release Benefit Goof Proof Eyebrow Pencil that launched on the cover (a whole month before the rest of the world). You've watched our ...

Eyebrows are undergoing a beauty renaissance right now, and long gone are the days of over-plucked '90s brows. Right now it's all about bold, full brows, and I've been on a years-long quest to make my ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

On top of its already extensive collection of gels, pencils, crayons, and powders, Benefit Cosmetics has found another way to innovate in the brow category. Today, the brand introduces shade ...

It looks like Benefit Cosmetics is surpassing Anastasia as the top spot in the brow category, thanks to social media and a slew of new products. The LVMH Moët Hennessy Louis Vuitton-owned brand is ...