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In first store partnership, Ikea opening mini-showrooms in Best Buys

Ikea is teaming up with another retailer for the first time: Best Buy. The Swedish home goods giant will feature kitchen and laundry products inside mini-showrooms at select Best Buy locations. The ...
Retail Dive

Best Buy builds retail media chops with in-store takeovers, sports deals

Best Buy touted the strength of its retail media network and revealed new advertising solutions for brand partners during its inaugural Best Buy Ads showcase called “We Got Next,” per a company ...
Chief Marketer

Best Buy Unveils ‘Store Takeover’ Ad Spots to Cater to Large Non-Endemic Advertisers

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...
Business Wire

ŌURA Announces First Nationwide Retail Expansion at Best Buy

SAN FRANCISCO--(BUSINESS WIRE)--ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, announced its first US-based, large-scale retail ...
Business Wire

Visible, Verizon's Leading Digital-First Wireless Brand, Makes In-Store Retail Debut at Best Buy

NEW YORK--(BUSINESS WIRE)--Starting today, Visible, the digital-first wireless carrier powered by Verizon's network, is now available on BestBuy.com. In-store availability at Best Buy locations ...
Chain Store Age

Best Buy Co. to Test Mall-Based Mobile Stores

Minneapolis Best Buy Co. Wednesday announced it is launching stand-alone stores dedicated to mobile technology in malls. The format, called Best Buy Mobile, is designed to help customers navigate the ...