If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for ...

Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

When it comes to gray, think purple. According to hair experts, the best shampoos for gray hair often boil down to the best purple shampoos for gray hair. The reason? It all comes down to coolness.

Lollie is Newsweek's Beauty and Self Care Reporter based in London, U.K. In her role, she covers a range of topics from across the beauty, wellness and self care industry . She joined Newsweek in 2024 ...