Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. The names for generations ...

The obsession with Gen Z may finally be winding down, as the focus on Millennials did before it -- at least in popular culture. A new generation is coming to the fore: Generation Beta. These are the ...

Thinking in terms of "generations" is a kind of shortcut to help us understand social and economic differences in age cohorts over time. Sometimes, though, it contributes to sloppy analysis or ...