In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

(Photo by: Peter Kramer/NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images) Counterfeit goods are entering markets at alarming rates, making it nearly impossible to distinguish real from ...

WWF-Australia and BCG Digital Ventures have partnered to launch a new blockchain-based platform to track the environmental and ethical impact of food and products. Blockchain has the potential to ...

Nestlé is embracing the farm to fork movement and will for the first time share product information with consumers via a blockchain platform. It has teamed up with supermarket giant Carrefour to give ...

Delve into the logic behind tracing products using a digital product passport—and how this will change the supply chain. In February of 2022, Europeans received a wake-up call in the form of Russia’s ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

India’s counterfeit clothing market is growing rapidly as brands turn to QR codes and AI to fight fake fashion.