The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

PepsiCo brand Doritos has rolled out new packaging and an update to its identity as aims to create a ‘global harmonisation’ across the brand. The design of the branding and packaging was overseen by ...

The packaging industry enters 2026 under regulatory and sustainability pressures after a year of smart and bio-based ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Now in its 16th year, DIELINE Awards, one of the world's largest global packaging design competitions, announced its 2025 winners at Luxe Pack NYC. One of the most encouraging aspects of DIELINE ...

Footballer Lionel Messi has launched his own drinks brand, and it's already raising eyebrows. Some suggest the Inter Miami player's "Positive Hydration" offering Mas+ has some fairly glaring ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

See how we reveal our top secrets in bringing our clients a higher ROI and brand success. CityRx’s rapid growth showed us how impactful branding can be when trust is designed with intention — ...