Before digital platforms dominated the business landscape, marketing held a broader strategic role inside organizations.

Here is the central paradox of the current moment: the creator economy has produced extraordinary individual talent, and the ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

PALM SPRINGS — DSW Designer Shoe Warehouse Chief Marketing Officer Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about what works ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Micro-influencers build trust through authenticity, not follower count. Community-driven content outperforms traditional ads in consumer engagement. Let influencers lead storytelling for genuine, ...

CeraVe is often described as the “best” or “favorite” brand in survey rankings and social media posts, or as the number one skincare brand recommended by dermatologists. To further stake its claim as ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...