Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...
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Why typography is key to good branding
Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...
Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, most consumers can recall only a handful of fonts off the cuff, and even ...
Can anyone think of other examples of great typography design at airports? Lots of airports, especially European ones, use the bland Frutiger. In June 2012 Vienna International Airport opened a new ...
AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...
In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...
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