The following is reprinted with permission from AchieveIt.Does your hospital’s brand have defined values — brand attributes — that drive your brand promise? Are brand values even necessary? Do they ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

Millennials aren’t just buying into brands; they’re looking for values, impact and balance that align with how they want to ...

Defining your brand values can be difficult. Putting them into practice in a meaningful way that doesn't seem lame, forced, or otherwise ham-fisted (read: handing out bobbleheads that represent your ...

Most major marketing shifts don’t announce themselves with a press release; they strike with a shock that scatters the chessboard. For the era of brand activism, that moment came in March 2022, when ...

Imagine you’re at a grocery store and about to head to a dinner party. You’re looking through the wine aisle, trying to find a bottle to take with you. You know a little about wine, and you know your ...

NVIDIA is America’s fastest-growing brand, up 163% Companies across sectors that are using AI experience brand value growth, including Johnson & Johnson, Ally Bank, American Express and Bloomberg ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patrick Hanlon Think of ...

Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. Companies like Equinox ...

From a top-level view, Interbrand uncovered a fairly unremarkable amount of growth in total global brand value, which is up 4.4% to $3.6 trillion in 2025. However, the macro figures belie how much ...

Biogen is the big loser in an annual review of biopharma brand values. After a year in which lawmakers accused Biogen of “inappropriately” collaborating with the FDA and setting an “unjustifiably high ...

For the first time in five years, the brand value of the Indian Premier League (IPL) has fallen by 20%, touching $9.6 billion for 2025 compared with $12 billion in 2024, brand valuation and ...