When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the algorithm.

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

At Frontiers Health 2025, the conversation around global brand launches was evolving rapidly – and EVERSANA and its agency ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...