While Oh's story is unique, solution providers can look to Tech Superpowers' success as an example of how valuable branding is. With that in mind, here are 10 tips from the top branding experts in the ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big ...

Branding is an essential aspect of any business. An effective brand strategy gives your business a leader in the competitive markets. As a small business owner, only companies like Google, Meta, ...

Visuals drive emotion and memory in ways that words alone cannot achieve. In positioning, Ries suggests using a visual hammer ...

In today's retail environment of savvy branding, tag lines are just one way to communicate the most important attribute any retailer wants to convey to consumers. So how do supermarkets fare in ...

Hani Anis is the Founder of Kahani Digital, a marketing and PR agency as well as Anis Collections, a luxury fashion brand. You've filed a business, gotten your tax number and bought your domain. Now ...

Getting your name out there is always a priority when you're in business. But few seasons present the opportunity to increase your exposure and build your brand like the holidays. With the holidays on ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

It was a humbling experience. It was then that I realized that we didn’t have a great training program, and more importantly we didn’t have a great brand that talks about who I am, who we are and what ...