ATLANTA — Bridgestone Americas Inc. applied its Enliten technology to a new all-season ultra-high performance (UHP) tire, the Potenza Sport AS. Designed to meet the demand of the performance ...

NASHVILLE — Bridgestone Americas Inc. has launched an ultra-high performance (UHP) summer tire and improved upon an industry-leading UHP all-season offering for the North American market. The company ...

ATLANTA—Every once in a while, you have the chance to be part of something special, something game-changing. And this tire, the Potenza Sport AS, is one of those things. At least from Dave Severyn's ...

Bridgestone has unveiled its latest addition to the Potenza line-up with the Bridgestone Potenza Sport AS tire. The new tire is designed to offer a balanced approach to all-season driving.

Bridgestone engineers have applied next-generation compound, construction, and tread technologies, the new Bridgestone Potenza tires help enthusiast drivers unlock the full performance capabilities of ...

A high-performance tire that covers both sports driving and everyday driving in four seasons has been released by Bridgestone. The Bridgestone "Potenza Sport AS" has been launched in the domestic ...

When looking at performance parts for a car, tires aren't always the most exciting to look at. It's easy to get worked up over a turbocharger or possibly a huge aerodynamic wing, or stripping every ...

Bridgestone/Firestone has updated three of its most popular tires: the Bridgestone Turanza with Serenity Plus grand touring all-season tire; Firestone's Destination LE2 light truck/SUV highway ...

The Tire Rack One Lap of America is a unique, spirited road trip that includes 3,500 miles of driving across 15 states, integrated with 20 competitive events, including autocross, drag racing, and ...

A 1,000-mile journey in the Alpine A110 is the perfect way to test both the car and the Bridgestone Potenza Sport tyres. This trip covers motorways, mountain passes, and winding back roads—pushing ...

NASHVILLE, Tenn., Dec. 1, 2025 /PRNewswire/ -- Bridgestone Corporation (Bridgestone) today announced the expansion of its flagship Potenza ultra-high performance tire line with the introduction of the ...