A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Microsoft has begun to allow advertisers to target Bing Ads using broad-match keywords, which targets ads based off keyword bids. The search platform no longer takes into consideration the order of ...

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are ...

The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form of digital ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...